Monthly Archives: September 2014

4 Fresh Trends in B2B Social Campaigns | Convince and Convert: Social Media Strategy and Content Marketing Strategy

In the B2B space, having people follow you is not enough. You have to go beyond likes and simple conversations. For B2B marketers, the promise of social is user data, and first generation social campaign technologies just weren’t delivering.

Learn 4 trends that will help B2B marketers secure more qualified and engaged leads.


See on Scoop.itB2B eCommerce Today

E-Commerce – The ghost economy: an $800 billion retail data disconnect



This blog post by Kevin Sterneckert  addresses the massive disconnect for many retailers.

 Points discussed include:

 The Ghost of Inventory Received and Posted Data – Consider this question, do you audit every item ordered to assure that all items are available for purchase?

The Ghost of Competitive Pricing and On-Site Search Retailers should maintain a constant handle on what the competition is doing to quickly pinpoint the biggest disparities and maintain a positive sell-through speed.

The Ghost of External and Internal ExposureWith thousands or even millions of SKUs that can change daily, properly displaying and optimizing each SKU on the site can also be an overwhelming task. Is every product on your web site and ready for purchase? Are the landing pages correct, and are the product descriptions and image quality accurate?

See on Scoop.iteCommerce Today