B2B E-commerce Increases Average Order Value 44% | KoMarketing Associates

B2B eCommerce

B2B e-commerce can have a real benefit for B2B marketers: An article on eConsultancy reports that companies that have moved their ordering process online have increased their average order value (AVO) 44%. In addition, 38% of the surveyed company executives have said customers spend more online than in person or other transaction methods. While B2B …

Gordon Kiser‘s insight:

While B2B ecommerce is a big change in the B2B buying cycle, marketers will not only see an increase in overall sales, but in other areas as well, including sales support and aquistion. 50% of those surveyed were able to decrease their acquisition costs and 52% decreased support costs.

The eConsultancy survey correlates the growth of this aspect of marketing well, especially since a 2012 study by Oracle reported that only 25% of B2B companies were using ecommerce, even though it had 50% more revenue than retail in 2011.

See on www.komarketingassociates.com

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