Monthly Archives: February 2014

What “Integrated Marketing” Really Means

eCommerce Today

Today, the old definition of integrated marketing should probably be revisited.  The customer relationship has changed so much in the last few years.  When I ran across this article from Don Peppers, I thought I would pass it on since it makes so much sense.

He talks about why the current definition of Integrated Marketing no longer works.  As Don mentions, “Today, integrated marketing must involve not just integrating your own messages and communications, but integrating your customer more directly into the marketing, sales, and service processes themselves.” I’ve posted a link to this
article below and you can find that and more on my curation page: ecommerce today.

How are you using your eCommerce platform to provide a 360 degree view of your customer, AND better involve the customer in the experience, e.g. Smartphone displaying current sales while customer in-store;  are CSR agents given enough information from CRM and eComm platforms to engage the customer better than they currently engage?

The platforms provide the ability of the customer to engage in a 360 degree view, and those companies that are leading in this area will be most successful.

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Could Home Depot Improve With 3D Printing?

eCommerce Today

John Hauer uses the example of Home Depot to show how bricks and mortars retailers can benefit from 3D printing technology.  First to market will lead this new wave of growth in consumer demand or B2B demand for that matter.

The number of personal 3D printers being sold is growing exponentially. One recent report estimates that 75,000 have been sold already in 2013. Taiwanese manufacturer Kinpo Group recently announced its own-brand of 3D printers and alone expects sales to reach to one million units in the next three years.

It just makes sense that bricks and mortar retailers will incorporate 3D into their omnichannel experience.

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4 Examples Using Twitter for Customer Service

See how JetBlue, Nike, Seamless, and Comcast use Twitter for Customer Service.

4 Examples of Excellent Twitter Customer Service  – from Rachel Sprung

Do you use Twitter to stay connected with your customers?

Have you integrated Twitter into your customer service strategy?

Would you like to know which companies are doing this best?

Key Takeaways:

  • Respond quickly
  • Make it easy
  • Manage your presence
  • Provide appropriate knowledge

E-Commerce in 2014: Seven Key Trends

B2B eCommerce Today

Gordon Kiser‘s insight:

One large trend should see data analytics emerging in 2014 as not just a buzzy trend, but a core business practice that e-commerce firms use to understand their business and their customers in fundamentally new ways.

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